Project type:
Role:
Year:
Graphic Design, Brand Campaign (concept)
Creative Lead, Graphic Designer
2024
Where Design meets Art.
"Porsche isn’t just engineering. It’s a sculpture. It’s an art in motion."
This conceptual project explores how design transcends aesthetics when aligned with brand essence.
A tribute to Porsche’s timeless aesthetics, translated into an art gallery.
The Project
More than cars, Porsche creates objects of desire — icons of innovation, beauty, and precision.
Inspired by this philosophy, this conceptual campaign visually translates the connection between Porsche’s timeless design and the emotional power of art.
The project combines hand-drawn digital watercolor with clean, elegant graphic design, communicating a simple yet powerful message: “Every Porsche is a masterpiece on wheels.”
The Artistic Process
The illustrations were created using digital watercolor in Adobe Fresco, simulating the organic textures, fluidity, and imperfections of traditional painting — but with the flexibility of digital tools.
Each stroke aims to capture not just the shape, but the soul of two Porsche icons: the elegant Porsche 356 and the legendary Porsche 911 Classic.
The Icons
Porsche 356 – A timeless symbol of elegance and simplicity.
Porsche 911 Classic – The evolution of performance with an unmistakable silhouette.
The Campaign
The advertising layout strikes a balance between space, texture, and minimal typography, allowing the artwork to breathe and speak for itself.
The tagline “Where Design Meets Art” expresses the philosophy that Porsche cars transcend function.
They are objects of beauty, precision, and timeless design.
Design as Legacy. Beyond Form, Beyond Function
This campaign brings automotive art to the streets, transforming public spaces into open-air galleries.
Whether on a billboard or a bus stop, the message is clear: Design and art drive together.
This project reflects how design, when deeply connected to brand essence, transcends aesthetics.
It becomes storytelling.
It builds desire.
It creates meaning.
Great brands understand that design is a strategic tool.
It's a bridge between what they make and how the world perceives them.
Porsche doesn’t simply design cars.
It shapes cultural icons, embedding emotions, aspirations, and values into every curve.
This work celebrates that mindset, where every line, every decision, and every expression is intentional, serving both beauty and brand legacy.
Because when design meets art, it becomes timeless.
"Porsche is more than engineering excellence.
It’s a brand built on timeless values of
performance, beauty, precision, and legacy."
